Our Keyword Research Philosophy
- Conduct keyword discovery based on all available keywords in your industry
- Uncover terms that will help you garner valuable conversions
- Ensure the selected keywords are in line with your budget and business goals
We map the right keywords to pages on your site that have the most potential. And what if your pages don’t have potential quite yet? Then our team will write new meta titles, descriptions, suggest heading tags and even include recommended internal links with our keyword mapping services to help you rank for the best keyword queries possible.
Rank For The Right Keywords
Ranking in Google or other search engines for a large volume keyword sounds nice, but if you forget about search intent, you may as well not have optimised for the keyword in the first place. When performing keyword research we look at:
- Demographic data
- Consumer intent
- What your competitors are ranking for
- Ideas on how to find customers at all stages of the buyer’s journey, especially those ready to purchase.