LOCAL SEO

Coverage on local search engines is critical for any company with physical locations

Capturing the Attention of Local Prospects

Local searches represent highly targeted potential customers as they are actively looking for the services that you provide specifically in your area. If you do not have 100% coverage for all your locations, you will lose these potential customers to your competitors.

Our Integrated Local SEO Solutions Aim To:

  • Enhance SMBs’ online presence.
  • Rank local businesses higher in the local search results.
  • Attract relevant targeted traffic to your website.
  • Make your website highly competitive in its niche.
  • Ensure consistency of your business information online.
Our team of local search experts will analyze your current effectiveness and identify all opportunities to improve and maintain performance.

First Click Content takes a 3-pronged approach to local search:

  • Local Maps
  • Organic Local
  • Citations

                                        Local Maps

We ensure that listings for your locations are claimed and optimized for the important local engines: Google, Bing , and Apple Maps. Google and Bing represent ~95% of all desktop and local searches.

Presence in the Google Local “3-pack” should be a high priority as, other than paid ads, it’s the most prominent real estate on the search results pages. Apple Maps feeds not only Siri, but a variety of other local websites and GPS devices.

Organic Local

The search engines are always tweaking their results pages, and there are often no maps listings returned. In this instance, it’s important to have a landing page for every location that’s optimized to appear prominently in the search results.

The perfect scenario: have coverage in the maps three pack and a number one ranking in organic results.

                                        Citations

Citations are the online mentions of a company’s Name, Address and Phone number (NAP). Consistent and high quality company citations will increase the authority of your Local Business in Google Local search results.

As part of our Citation Building service we build high quality relevant citations that present a fine blend of citations in local, industry-specific, national and international citation sources. Such a solid, reinforced business profile will positively affect not only your local organic rankings but also your business’ visibility in the Local Snack Pack (the G+ Page listings in the Local SERPs).

The End Goal

We want to know why you’re publishing content, what your business objectives are, what will drive results, who you’re targeting, and how we’ll measure your content success. Our content marketing strategies set forth a plan that’s informed, realistic, actionable and measurable.

This means that once the strategy phase is complete, we have an agreed upon, step – by – step content marketing plan that we can implement immediately and start tracking results.

Ready to improve your local search results?